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The Role Of Data In Analytics And Strategy For Hospitality Business




Analytics & strategy is the process that will enable you to make conclusions while analyzing data from informational resources. We use processes and algorithms that manipulate data for you to make better & informed decisions, this works as a strategy to discover your business full potential. As part of our work in the hospitality and tourism industry, GOAT provided strategic guidance to Surfsand Resort in Cannon Beach, Oregon. This partnership identified key pain points of users to remedy leading to increased bookings resort-wide visit this page.


We use these insights to design a strategy focused on making targeted campaigns that will help your business live up to your clients expectations and build brand loyalty. This work sheds new light on the emergence of a body of research at the intersection of hospitality and tourism management and data science. It enriches and complements extant literature reviews on BD and analytics, combining these two interconnected topics. One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September analytics and strategy for hospitality business 2018 .


The hotel industry can use this technology to serve current guests by personalizing services to their specific requirements, as well as target new customers. With proper data analysis, the hotel industry can improvise and make its marketing more effective, by knowing exactly what to market to potential customers. With this information, hotel owners and managers can know about their property’s strengths and weaknesses.


The Over The Top (OTT) market has witnessed growth from USD million to USD million from 2017 to 2022. With the CAGR, this market is estimated to reach USD million in 2029.The report focuses on the Over The Top (OTT) market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain.Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications.


Moreover, technological advances within tourism create changes in consumer behaviour (Urquhart, 2019) and subsequently significant opportunities for tourism organisations to use technology to gain competitive advantage. The key to this “know-how” is a consumer centricity approach that is important for an evolved tourism and hospitality offer and service (Boumphrey, 2019). Yet, as the specialized literature shows, productivity in the hotel industry is significantly lower than in all other sectors of the economy. One reason that may account for this discrepancy is that the hospitality industry is less likely to innovate than other service activities.


In a hotel scenario, prescriptive analytics might recommend specific marketing strategies to target a new customer segment or suggest changes in room pricing to maximize revenue. It can also be used to understand competitors’ strategies and performance, helping businesses stay competitive in a crowded market. The use of analytics to forecast consumer behavior, improve inventory, and product availability is known as revenue management. Forecasting is used to estimate future demand for products and services, and further sales.


Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. In summary, data-driven marketing is essential for success in today’s competitive digital world, and it’s up to marketing managers and C-level leaders to give it the resources and the budget to make it really work. While some guests may balk at service robots, others will welcome these encounters in hotels as long as the robots prove friendly, safe, and capable. More recently, mobile technologies have taken center stage as consumer behavior shifts with astonishing speed toward researching and booking travel through smartphones.


In the hospitality industry, this can be used to forecast demand, allowing for optimized pricing and better resource allocation. By analyzing this data, businesses can identify common complaints or praise and take steps to improve their service. Data analytics can help businesses with yield management, adjusting prices based on factors like demand, competitor pricing, local events, and historical data. By analyzing data on employee performance, you can identify areas for improvement, offer targeted training, and even predict staffing needs during peak seasons.


For most businesses in hospitality, pricing management is one of the most important aspects. Until recently, pricing management meant pulling lengthy reports and using historical data to predict future trends and demands. Now, with more fast-paced, competitive markets, developing dynamic and optimized pricing management methods is crucial to a hospitality company’s survival. Similarly, hoteliers can recommend offers and sell products in real-time by combining predictive analytics and geolocation data. This further allows them to use this knowledge to acquire, understand, and retain their most valuable and loyal customers.


Henn Na Hotel (Japan) is the world-first hotel staffed by robots; it uses robots to deliver customers’ luggage to their rooms; similarly, Hilton (USA) uses robots for their concierge services. Big data and analytics are considered as beneficial to businesses in general and the tourism and hospitality industry in particular. Indeed, “each stage of the consumption behaviour is influenced by different aspects of the technology advancement” (Bavik et al., 2017, p. 413). Data analytics supports business decision-making and research insight (Fitzgerald et al., 2016), analytic insight (IBM, 2014) and enabling large-scale volumes of data to be reviewed in a user-friendly fashion (Mazumder and Dhar, 2018).

Other improvements in cloud infrastructure and hardware supporting big data have decreased the costs of these services and have improved their performance (Mazumder and Dhar, 2018). These technological advances provide significant opportunities for businesses to harness the wealth of data to support their a

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